Behind "El Imaginario" signature we can find the visual artist Jesús de las Heras.


This native from Madrid has developed his career alongside the audiovisual field.


His first steps as a filmmaker and post-producer for television and advertisment were for production companies such as Mandarina Films or

La Movie and hasalso worked for clients like BMW, SCHWEPPES and VODAFONE. This helped him gain knowledge about different tools

and resources which in a future would help him create his own style and way of projecting visuals.


Due to his passion for electronic music he started to gain a huge interest for VJ. He played gigs in small clubs in Madrid and actively

participated in rave scenes in Amsterdam during the time that he lived there.


It was not until 2007 that he moved to Ibiza and became a professional VJ. Thanks to the showcase that working in clubs such as Space,

Amnesia and Privilege involved and the work he did as a VJ producer of visual content for many promoters, allowed him to work visual sets alongside artists such as Marco Carola, Carl Cox , Marco Bayle and many more. London, Geneva, Barcelona, NYC, Paris, Milano ...

have been destinations for elimaginario and his visuals during the last 10 years.


In 2011 his work as a Visual & Stage Designer caught the eye of the promoters of a new party called Music On, by Marco Carola, which is

currently one of the most powerful and avant-garde events in the electronic music scene.


In 2015 he surprises everyone with a new facet as an amateur podcaster. He was founded by a few colleagues in the sector and also

Visuals For The Masses,  a radio podcast about visuals which are spanish speaking and are created by visualists. They used an outstanding

jocular and light tone and it earned a good reception by listeners and specialised critiques.


In 2016 he founded llUll Renderings, a visual label and online store. llUll Renderings collaborated with other artists to create content packs for

VJ's. It clearly focused to copy the way of working of an independent record label where the artist chooses what he wants to tell

with each videoloop.


One of the greatest achievements of Elimaginario is being able to be surrounded by VJ's collaborators and experts in different fields.

This allows him to explore R & D resources and techniques that he can then apply under his style to all kind of spaces,

types of musicor events.


He is currently beginning to participate in different festivals of light and art, such as Ibiza Light Festival, using the audiovisual installation

as part of the urban scene. His monumental proposals are intended to "dazzle and invite to imagine".


This type of initiative and his eclectic taste for suprematism, minimalism, trash noise, his obsession with red and other fetishes, have

helped make this visual artist a reference in the guild with a level of visibility and prestige unprecedented in its sector




Visuals from Heart by elimaginario.

Video Inspirational


  • Soft: Final Cut. Premier, After Effects. Cinema4D. Resolume. MadMapper.
  • Music: Goom Gumpas. Aphex twin.

Reel Publicidad de elimaginario.

Dando servicio como Post-productor, Realizador, Montador.En productoras como;
  • Marcas como BMW, VODAFONE, ING DIRECT y más.
  • Soft: Final Cut. Premier, After Effects. Combustion. Cinema4D.
  • Music: Tanguito. Cruz

Productora: Mandaria Films

Campaña Nacional para AIREUROPA

Realizador: Cesar Perez de Tudela,

Post-produccion: "elimaginario" codo con codo con Alejandro Moreira y con mi admirado Senior Hector Gomez.

Croma key y Grafismos


Realizador: elimaginario.


Video Maker: elimaginario.

Video Clip de la cancion "The Face of Ibiza" de Baby Marcelo

para la promotora Espectaculos MOB. THE FACE.



Video Maker: elimaginario.

Video promocional de la Fiesta "The Face of Ibiza"

  • Hardware: Camara Canon 60D, lapiz y papel ;)
  • Soft: Photoshop, After Effects, Final Cut

Produced by Chancleta films
Director: Pacool
Producer: Cecilia Krull
Director of photography: Pacool
Edited by Pacool
Motion Graphics: Jesus de las Heras, Elimaginario
Steadycam: Enrique Fernandez Ortiz



Director: Alberto Martos

Motion Graphics: elimaginario

  • Soft: Cinema4d, Photoshop, After Effects.



Promo de elimaginario por elimaginario ;)

  • Camara: DSLR Canon 60D.
  • Soft: Final Cut, After Effects, Cinema4D




Video Promo Music On NYE 2013


Un intento de captar la energia de la terraza de Amnesia Ibiza. Un momento de grandeza, una anecdota para todo la vida... no se explicarlo con palabras. :)

  • Para este video utilizamos una camara DSLR (Canon 5D) y una Steady Cam (Merlin). Como operador de camara conte con la colaboracion de Massimo Aspide, Gustavo Muñoz y Fernando Valencia.
  • Soft: Premier, After Effects, Twixtor plug-in, Optical Flares Plug-in. Cinema4D.
  • Music: Fracmento extraido de una sesion de Leon en Miami.

Video Flyer Music On New York Residency


  • Soft: Premier, After Effects, Optical Flares Plug-in. Cinema4D.


  • Music: Fracmento extraido de la sesion Take One de Marco Carola

Post-produccion con Pacool para Chancleta Films en el VideoClip "Mi Mensaje" de Fyahbwoy


Director: Pacool.

Post-produccion: elimaginario




After Effects, Optical Flares Plug-in. Cinema4D.



Video Flyer Music On Miami Residency


  • Soft: Premier, After Effects, Optical Flares Plug-in. Cinema4D.


  • Music: Fracmento extraido de la sesion Take One de Marco Carola